Every author knows the feeling of getting to the last page of the manuscript. And it’s a feeling like no other. But in reality, it’s just the beginning. There are stages to publishing, and it’s no longer about just printing a single run of books. Hoping they’ll sell at a local store. With self-publishing platforms, authors have more chances than ever in 2025 to get their writing in front of readers. The true benefit of publishing across platforms is that each one has its own audience, algorithms, and promotional reach. Why is it important? Imagine just having your book available at one store. You might gain visibility there, but what about readers who prefer different platforms? Some like to read on Apple devices for e-reading, some do it on the Kobo, and many still use Amazon for their books. By making your book available to various distributors, you will not only expand your audience but also build a stronger brand identity. The wider your audience is, the greater the possibility for your book to be successful in today's increasingly wide market, whether print copies, e-books, or even audiobook narration are sold. Choosing the right platform is a huge step. So, let’s go over the best self-publishing platforms for US authors and see how they can help your book succeed.
It’s impossible to think about self-publishing without mentioning Amazon. Kindle Direct Publishing is one of the largest platforms for self-publishing authors. KDP allows the easy publishing of e-books and print-ready books, to cater to those readers who want Kindle e-books and actual copies, making it a simple thing to reach readers.
If your target audience is Apple users, then you’re already signing up for millions of readers. Apple Books publishing is the platform that will give you access to multiple devices like iPhones, iPads, and Macs, allowing your book to easily connect with the millions of readers who use Apple devices. Apple Books is particularly useful for authors who wish to reach a wider audience outside of the U.S., but it's also a good method to expand your local readership.
Even though Kobo isn't as big as Amazon in the US, it's still expanding and has a major share of the market in Canada and other regions. U.S authors can benefit a lot from Kobo book publishing, as it reaches readers who prefer alternatives to Amazon. Kobo also collaborates with local stores in the U.S., which gives authors another way to gain audience and exposure in physical stores.
When it comes to both printing and digital publishing, Barnes & Noble Press gives authors access to the retailer’s loyal customer base. For U.S readers who enjoy brick and-mortar bookstores, this platform has a specific appeal. It works especially well for print editions, which makes it an excellent addition to online-first marketplaces like Amazon and Kobo.
There are readers and listeners when it comes to books. Audiobooks have become one of the fastest-growing formats in publishing. Authors can use audiobook narration to turn their writing into professionally produced audio via Audible and ACX.
These platforms offer a lot of opportunities and exposure, but managing the process is not a one-person job. Authors gain from having an experienced partner who can help with every step of manuscript refinement, from file formatting to using keywords extensively to create a suitable cover to looking into ghostwriting services for incomplete manuscripts. Teams like Booklyn Writers can help with publishing and book printing services during the editing process to make sure your books are successful on all platforms. So, are you ready to create a multi-platform presence that connects you with readers wherever they are?
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